habib ebrahim pour; mohammad hasan zadeh; vali nemati
Volume 7, Issue 18 , August 2012, , Pages 73-92
Abstract
Organizational citizenship behavior is a type of voluntary behavior that is displayed out of the person’s own willingness, without any extrinsic motivation. This behavior is beyond the predefined duties of the employee and is done for helping out the organization or the customer, and entails no ...
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Organizational citizenship behavior is a type of voluntary behavior that is displayed out of the person’s own willingness, without any extrinsic motivation. This behavior is beyond the predefined duties of the employee and is done for helping out the organization or the customer, and entails no compensation. Existence of people with such behavior in organizations, not only helps accomplishing the organizational goals, but also acts a source of competitive advantage for institutions. The fruit of such behavior in individual level is loyalty of employees to organization and the job. This loyalty in tourism and hoteliering arenas translates into multiple returning of tourists and recommendation of destinations to others. Respecting the importance of organizational citizenship behavior in prosperity of hotels and formation of tourist loyalty, the current research engages in the study of its influence on loyalty of tourists accommodating in 2 and 3 stared hotels of Sarein. The method is descriptive-survey type. Statistical population encompasses the customers, managers and employees of different sections of hotels. Findings of the research revealed that indexes of citizenship behavior influence the tourist’s loyalty by different weights. In the end, some suggestions are provided for the hotel managers.
habib ebrahim pour; mir ali seyed naghavi; nour mohammad yaghubi
Volume 5, Issue 14 , February 2011, , Pages 67-92
Abstract
For the positive social cultural and economic effects that tourism entails, it is turning into the fist leading industry in the world, giving rise to a considerable range of opportunities such as job creation, foreign exchange and gain of income. This research investigates two factors, tourist’s ...
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For the positive social cultural and economic effects that tourism entails, it is turning into the fist leading industry in the world, giving rise to a considerable range of opportunities such as job creation, foreign exchange and gain of income. This research investigates two factors, tourist’s satisfaction and loyalty, in the region of Sarein. It is applicable regarding the goal- type and methodology employed is correlation. Questionnaire is used as the main tool in gathering information. Statistical population of the research consists of the tourists who traveled to Sarein in August. Owing to the unknown number of tourists (Statistical population), available sampling method was employed. Also, correlation coefficient was utilized to analyze the questions, to confirm or rule out the hypotheses, and also to evaluate the strength of the relations. Findings displayed a positive relationship between ‘organizational and environmental factors’ and ‘satisfaction’, and also between these three factors and ‘loyalty’, (R= 0/71). As a result institutional and environmental factors increase satisfaction and consequently loyalty of tourists, leading to their return to the region and spread of word of mouth. In the end, improvement of the environmental and institutional factors was suggested.
